Recently, as part of our ongoing Spotlight Series, we had the pleasure of hosting Scout Brisson, the CEO of De Soi, a non-alcoholic apéritif brand co-founded by pop icon Katy Perry and master distiller Morgan McLachlan. Scout shared her unconventional journey from MIT to leading a brand that’s redefining the beverage industry.
Scout’s career began in management consulting at McKinsey & Company, where she sharpened her skills in strategic thinking and problem-solving. Her passion for innovation led her to M13, a venture studio, and eventually to co-founding DEUX, a functional food startup. These experiences laid the foundation for her role at De Soi, where she combines her analytical background with creative brand building.
At De Soi, Scout is at the forefront of the “sober curious” movement, catering to a fast growing demographic seeking sophisticated, non-alcoholic alternatives. She emphasized the importance of creating a brand that resonates with consumers’ desires for wellness without sacrificing the social and celebratory aspects of drinking. Under her leadership, De Soi has launched innovative products like Très Rosé and Spritz Italiano, blending adaptogens with complex flavors to offer indulgent experiences without alcohol. She even shared a new product that is soon to rollout in stores nationwide and online.
Scout also discussed the challenges of scaling a startup, highlighting the significance of building a strong team and the difficulty of gauging talent during the hiring process.
Throughout the conversation, Scout’s insights into consumer behavior, brand strategy, and leadership provided valuable lessons for aspiring entrepreneurs. Her approach to blending data-driven decision-making with authentic storytelling exemplifies the qualities of a modern, purpose-driven CEO.
We extend our thanks to Scout Brisson for sharing her experiences and wisdom with our community. Stay tuned for more Spotlight Series events featuring trailblazing leaders who are shaping the future of their industries.
Interested in reading our recap of our Spotlight with Rent App CEO and Co-founder Andrew Borovsky? You can read it here.
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