In our recent Spotlight Series, sponsored by Fundrise Flagship Fund, we sat down with Fernando Braun, co-founder and CEO of 2250, to discuss how his company is reshaping the skincare industry with a more thoughtful, truly personalized approach.
Fernando shared how his journey into skincare began much like many others—navigating a maze of overwhelming choices, marketing gimmicks, and products that often failed to deliver. Recognizing a major gap in the industry, he and his co-founder Ness set out to create 2250, a brand built on transparency, efficacy, and personalization.
One of the key insights Fernando highlighted was how most skincare companies claim to offer customization but, in reality, simply funnel customers toward pre-existing formulas. 2250 takes a different approach, tailoring regimens based on individual skin needs rather than forcing people into one-size-fits-all solutions. Their goal is to make skincare both effective and effortless, ensuring users no longer waste time or money on products that don’t work for them.
With a dedicated team of skincare specialists and a focus on building a foundation for long-term skin health, 2250 has quickly gained a loyal following. Fernando also emphasized the importance of education in skincare, empowering customers to make informed decisions rather than relying on industry hype.
At Select, we admire brands that challenge the status quo, and 2250 is a perfect example of innovation done right. To explore more about their philosophy and products, visit 2250.care.
The Select Spotlight series is sponsored by The Fundrise Flagship Fund. The Fundrise Flagship Fund is a $1.1 billion portfolio of institutional-caliber real estate designed to give your portfolio a new level of balance, growing your net worth for decades to come. Select members will receive access to the Flagship Fund’s portfolio of nearly 5,000 single-family homes, 3.3+ million square feet of industrial facilities, and over 2,500 multi-family assets.
Carefully consider the investment objectives, risks, charges, and expenses of the Fundrise Flagship Fund before investing. This and other information can be found in the Fund’s prospectus at Fundrise.com/Flagship. This is a paid advertisement.
